Saturday, April 29, 2017
iVoice Core Principles of Journalism

Independent Citizens’ Voice (iVoice) has set out the below mentioned principles of journalism to provide an admirable base for our young reporters who want to present themselves into the public information sphere to show accountability and responsibility in how they use information. There are several of codes of conduct and media charters established locally and globally by various professional media development agencies outlining the principles, values and moral obligations of journalism. However, iVoice believes that the principles of journalism mentioned below are crucial to make sure that what we capture leads to constructions opposed to destruction.


Journalists must have their independent voice. Democratic governments are committed to enable Independence to journalists who are working for mainstream, community and online media. Independence is a key requirement to maintaining truth and accuracy.

Truth and Accuracy

Exploring truth isn’t always feasible. But a good journalist will put all the possible efforts to make his/her product truthful and accurate. Fundamentally, Truth and Accuracy keeps people rightly informed. An informed society is a vital need for a vibrant democracy.


Professional journalists always develop the ability to hold her/him self accountable, first of all for themselves and then develop the competency to search, analyze, and determine primary sources. However, mistakes cannot be avoided altogether. Accountable journalists will express sincere regret and provide alternative space and remedy when unfair. Please visit  to learn how to remedy any errors and uphold the rights of your readers.

Fairness and Impartiality

Every story has more than one perspective. It is crucial for the journalist to understand this in order to contextualize and present the story impartially. Its fairness and just view build the trust and reliability of the story.


Good journalists are deliberately passionate about not harming anyone through their story. What you have is a constructive power that gives awareness on the impact of words and images to others’ lives. It is vital to humanize when presenting sensitive stories.

We always prefer regulations for journalists to not to control media from playing its role. However, we do support the creation of a legal and social framework that encourages journalists to respect and follow the established values of their craft.

What is good for journalism is also good for others who use the Internet or online media for public communications.


Independent Citizens’ Voice (iVoice) Journalists are expected to abide by the following professional principles:


  1. Respects principles – at all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed and the iVoice principles of journalism.
  2. Be sure of fairness – strives to ensure that information disseminated is honestly conveyed, accurate and fair. Cross check with iVoice principles.
  3. Be honest – obtains material by honest, straight- forward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means.
  4. Be sensitive – Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation.
  5. Be rational – does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest.
  6. Protects secrets – protects the identity of sources who supply information in confidence and material gathered in the course of her/his work.
  7. Takes no unfair personal advantage – resists threats or any other inducements to influence, distort or suppress information, and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge.
  8. No personal promotion – does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed.
  9. Seeks consent – A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare.
  10. Avoids plagiarism – It is harmful for journalism. Avoid dealing with secondary sources in developing your story, in case, if you found a reliable secondary source be sure to acknowledge them.

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